The Importance of Swing Tags in a Modern World

 When it comes to giving a gift, labeling homemade products, or even showcasing a business or brand, custom hanging tags are your best friend. You may think in this day and age they seem a little insignificant but they actually serve as a new opportunity for a customer to remember you, your brand, or product.

 

A swing tag can save the day when a sticky label just won’t do anymore; creating your own swing tags is the ideal solution when it comes to labeling. Of course, there are also double-sided tags that allow the user the opportunity to communicate even more information. What's more, when it comes down to the overall design of your swing tag, the options are virtually infinite. You can create any shape, color, and style in order for the potential customer to really grasp what you’re trying to portray and communicate.

Here at Wabs Print & Packaging, we know a thing or two when it comes to swing tags. In this article, we will cover all things tags, starting from why they are important in our day-to-day lives, what you can use them for, and also how you can create your very own with our very detailed and extensive collection of materials, colors, and styles.

 

Why Are Swing Tags Important To Us?

 

Firstly, let's cover just why these little hanging pieces of card are still very relevant in today's world. Swing tags have always been a feature when it comes to buying products, especially clothes which started off as a practical way of showing the price and size of a garment.

However, as of late, they have now become a pivotal ingredient in the world of retail. Clothing swing tags are probably one of the most low-key and unassuming aspects of selling clothing items, however, the little tags of card carry so much hidden importance for the brand itself that no single piece of clothing garment by a company with excellent marketing behind them would reach the shop floor without a swing ticket attached to it and here are the many reasons why:

Swing Tags Help Communicate Brand Values and Attributes

 

Swing tags can be used to communicate the attributes and values of a brand and is a key marketing tool in order to reinforce what the company is all about. So with that, it’s going to be a huge missed marketing opportunity for companies that don’t use or utilise them correctly and productively - a constant lack of swing tags is pretty much a marketing blunder and a ton of free advertising down the drain as they are a much cheaper way of marketing your company than other types of promotion too.

 

Swing tags come in all shapes, sizes, and materials, with a variety of different types and the look they have is pretty much entirely down on what values and identity you want to be communicated. If you wish to communicate that your brand or product you’re trying to sell is luxurious, opting for a high-quality material swing tag with an elegant interface is going to be your best bet.

 

Swing Tags Influence the Buying Decision Of Consumers

 

ShoppingTags, especially for retail purposes, can help influence the buying decision of the consumer as they will communicate what the brand is all about. If there’s a poorly designed swing tag it can give a negative impression of that product. Also, anything poorly designed will put off consumers from purchasing the item. Your brand is represented by the product packaging and labels are no exception to this.

 

You Can Communicate Directly With Customers

 

Swing tags are the perfect opportunity for you to talk to your customers and convince them your product is worth buying. Through communicating directly to your consumers you will be able to talk about what’s so great about your brand and so what’s unique about the product or garment they are considering buying. You should use labels and tags as a full communication channel with customers, mentioning contact details, and in this day and age also your social media details too. This ensures that you are using the swing tags to their full potential and maximizing promotion.

 

Looking at custom swing tags that clearly help communicate your brand's values and positively influence the buying decision of your customers then Wabs Print & Packaging are the ones to call on.

Now that we’ve talked about the importance of a swing tag we can now move on to all the uses you can use them for. You may not be a retailer so putting tags on clothes or products is just not needed. But don’t dismiss them just yet as there are hundreds of uses of them. If we listed all the uses of swing tags then this would be a very long blog post indeed so instead here are a few cunning ways you can use them:

 

1. Promotion of Your Brand

Going back to what we have already spoken about, if you are in the retail industry, swing tags are the perfect thing to attach to your products in order to promote your overall brand, whether that be your website, your other outlets, contact details, or social media platforms.

 

2. Information For Potential Customers

Attaching swing tags also to products to give any potential buyers a little more information such as the price, size, ingredients, or use by date. This is probably the most common way you will see swing tags being used but is a foolproof way to labeling items.

 

3. Cross-Selling

Using swing tags to help cross-sell your goods and products by creating ‘collections’ of all your products to help make any other matching items become instantly identifiable to the consumers.

 

4. Advertise a sale

Using swing tags that are attached to your branded carrier bags, this idea is perfect for any company that is attending events or roadshows that want to promote you or your work. Using swing tags on plain bags helps reduce cost but still gives the same effect.

 

5.Use them in order to display a series of different colors or swatches, using numerous tags tied together can then fan out like a pack of cards.

 

6. Product Spec Sheets and Manuals

Spec sheets can get a bit abstract and tricky to understand when they aren't right next to the product they’re actually describing. Tags are able to be directly placed on most tangible products, which makes it easy for customers to understand them a little better. Swing tags are also a great place to highlight an item's specific selling points and give a more upscale look you won’t be able to achieve with just using a boring piece of paper.

 

7. Alternative Thank You CardsSwing tags are a delightful way in order to express your gratitude to preferred customers and suppliers. Two main advantages are they have over the conventional thank you cards is that they cost a lot less and are directly in the recipients' field of view. It’s an idea to attach a little gift to them and send it out on special occasions

 

8. Swing tags work great using as a complementary label or as the only packaging for bottled products. There may be some reason behind you not wanting to include any labels directly on your bottles which is why swing tags are an excellent packaging option with a bit of an artisanal flair.

 

9. A decorative tag can be used to help dress up any item for a seasonal holiday. This is a great idea for any seasonal holiday sales as they will add a bit of the season's spirit and more of a handcrafted touch rather than a drab price ticket. These could work for any seasonal holidays such as Christmas, Easter, Valentine’s Day, and Halloween.

 

10. Coupons or vouchers are an effective way to help encourage repeat business. Everyone is out looking to save money where they can so having tags as coupons ensure that customers are able to see them and even have a bit more of an incentive to purchase. You could design it in a way where the whole tag is just essentially a voucher or have the tear-off section which the customer and keep and use to get money off their next purchase.

 

Now we have covered just why swing tags are still important to have in your personal and professional life, we can now move on to the more fun things such as creating your own tag. Here at Wabs Print & Packaging, we pride ourselves on just how much choice we give to our customers when it comes to designing and picking out their own swing tags. We will take you through the process of designing your dream tag step by step.